Alicante, 07-08 July 2022 (hybrid)

Discover now the 2-days program

Building on the highly acclaimed Intellectual Property Case Law Conferences (‘IPCLC’) of 2016, 2018 and 2020, the Boards of Appeal of the EUIPO are organising, in cooperation with the EUIPO Academy, a hybrid fourth edition of the IPCLC. It will be held in Alicante on 07 and 08 July 2022.

Why Attend the IP Case Law Conference?

This conference marks the 25th anniversary of the Boards of Appeal and promises to be an exceptional event, bringing together leading intellectual property experts from multiple jurisdictions and representing a broad spectrum of professional interests.

Newly designed to take a sectorial approach to current global challenges facing the IP community, the conference includes an all-star conference faculty, with representatives from some of the leading IP offices, lawmakers, judges, academics and lawyers. Contextualised in a sectorial approach – including fields such as health, fashion, the environment, artificial intelligence, automobiles and the food industry –, expert panels will consider the challenges and developments in IP case-law and legislation that lie ahead.

The event is designed to encourage interactive discussions among participants through panel debates, with each of them covering 4 or 5 key topics related to each specific sector.

An attendance certificate will be provided for those who request one. The language of the conference is English, but there will be simultaneous interpretation in French, German, Spanish and Italian (the official languages of the Office).


Day 1

  • 09.30 10.00 - Welcome by João Negrão, President of the Boards of Appeal, European Union Intellectual Property Office
    Opening statements by:
    Christian Archambeau, Executive Director, European Union Intellectual Property Office
    Ivan JančárekAmbassador of the Czech Republic for Spain and Andorra
    Savvas Papasavvas, Vice President, General Court of the EU

Description of the sessions

First session

This session will address current procedural and substantive questions of the EU courts’ case-law in trade mark and design matters. Speakers include judges and référendaires of the EU courts in Luxembourg.

First session Show Hide
  • 10:05 - 11:05 General Court Proceedings
    Panel Leader: Savvas Papasavvas, Vice President, General Court of EU
    Leading Discussant: Monika Millet, Judge, Viena Commercial Court
    • Topic 1: Pourvoi to the Court of Justice under the New Regime: lessons to be drawn after 3 years?
      Speaker: Tamara Perisin, Judge, General Court of the EU PDF
    • Topic 2: ‘Amplification’ of Pleas and Arguments before the General Court: How far can we go without going too far?
      Speaker: Renata Ukelyte, Administrator, General Court of the EU PDF
    • Topic 3: Conceptual Comparison and Names of Celebrities: a VIP Entry Pass?
      Speaker: Ionut Dragan, Legal Secretary, General Court of the EU PDF
    • Topic 4: Overprotection of Weak Marks: only history?
      Speaker: Charles-Henry Massa, Legal Secretary, General Court of the EU PDF
    • Topic 5: Distinctiveness of Non-Traditional marks: ‘Significant Departure’ vs ‘Resonance’
      Speaker: Natalie Schall, Legal Secretary, General Court of the EU PDF
  • 11.05 - 11.35 Q&A session
  • 11.35 - 12.00 Coffee break


Second session

Climate change and environmental concerns are at the forefront of government and corporate agendas in numerous fields of economic activity, including IP. This session will look at how the sustainability and greening of IP are being addressed by Commission policy, their impact on trade mark and design jurisprudence and what eco-friendliness means for protection of plant varieties at the EU level. Set against the backdrop of working with nature and sustainable products, consideration will also be given to the treatment of cannabis trade marks at the EUIPO, as well as an insider view of how companies must go beyond mere ‘greenwashing’ of their IP.

Second session Show Hide
  • 12:00 - 12:50 Sustainability and the Greening of Intellectual Property
    Panel Leader: Max Walters, Senior Reporter, Managing Intellectual Property
    • Topic 1: Key Takeaways from the Europe Commission Action Plan Intellectual Property 2020
      Speaker: Markus Kicia, DG Grow, European Commission PDF
    • Topic 2: A Helicopter View of Green Trade Mark and Design Case Law
      Speaker: Pierre-Yves de Harven, Judge, Brussels Business Tribunal PDF
    • Topic 3: Eco-Friendly Plant Varieties: a view from the Community Plant Variety Office
      Speaker: Francesco Mattina, President, Community Plant Variety Office PDF
    • Topic 4: Weeding Out the Unsustainable: cannabis trade marks before the Boards of Appeal
      Speaker: Gordon Humphreys, Chairperson of the First and Third Boards of Appeal, European Union Intellectual Property Office PDF
    • Topic 5: Transitioning into the Green Zone: an in-house perspective
      Speaker: Laetitia Lagarde, Legal Counsel, Global Blue PDF
  • 12:50 - 13:15 Q&A session
  • 13:15 - 14:30 Lunch break

Third session

TThis session will deal with the interesting issue of intersecting IPR in culture, fashion and entertainment. The topics cover different aspects of culture and entertainment including, inter alia, press and book titles, gaming and sport, music and films, art, and also fashion law, which has become a hot topic in recent years.

Third session Show Hide
  • 14:30 - 15:20 Intersecting Intellectual Property Rights in Culture, Fashion and Entertainment
    Panel Leader: James Nurton, Partner, Lextel Partners

    • Topic 1: Trademarking Press and Book Titles: trying to make the impossible possible?
      Speaker: Yann Basire, Directeur General Center for Intellectual Property Studies, Université de Strasbourg PDF
    • Topic 2: Gaming and Sport: generating potential for concurrent intellectual property rights
      Speaker: Vojtech Chloupek, Partner, Bird & Bird. PDF
    • Topic 3: Protection of Music and Films: a tour d’horizon of intellectual property rights possibilities
      Speaker: Nina Korjus, Chairperson of the Fourth Board of Appeal, European Union Intellectual Property Office PDF
    • Topic 4: From Bansky to Rembrandt: objections to exploiting intellectual property rights in art and culture
      Speaker: Knud Wallberg, Partner, Zacco PDF
    • Topic 5: New Frontiers for Fashion Law
      Speaker: Eleonora Rosati, Professor of Intellectual Property Law, Stockholm University PDF
  • 15.20 - 15.50 Q&A session
  • 15.50 - 16.15 Coffee Break


Fourth session

The last 2 years have put health concerns at the centre of our lives. IP was challenged by the pandemic, many new issues were raised in the world of health and new concepts of wellness emerged. The panel will lead the journey into the changes that have modified our lives in these recent difficult months.

Fourth session Show Hide

16:15 - 17:05 Nurturing the Value of Healthcare and Wellness
Panel Leader: Jose Antonio GIl Celedonio, Director General, Spanish Office of Patents and Trademarks

  • Topic 1: Legal Issues of Pharmaceutical Compulsory Licensing
    Speaker: Marco Aleman, Assistant Director General, World Intellectual Property Organization PDF
  • Topic 2: Current Challenges of Pharmaceutical Trade Marks
    Speaker: Ilanah Fhima, Professor of Intellectual Property Law, University College London PDF
  • Topic 3: Health and Public Policy Concerns: the case of Covid trade marks
    Speaker: Virginia Melgar, Chairperson of the Fifth Board of Appeal, European Union Intellectual Property Office PDF
  • Topic 4: Justifications for Non-Use: the force majeure benchmark
    Speaker: Albert Zervas, Judge, Trademark Trial and Appeal Board, United States Patent and Trademark Office PDF
  • Topic 5: Protecting Wellness and Beauty through Intellectual Property Rights: an industry view
    Speaker: José Monteiro, Of Counsel, PGDH Avocats PDF
  • 17.05 - 17.30 Q&A session
  • End of day one



Day 2

Fifth session

The digital world plays a crucial role in all aspects and is changing quickly. The upcoming challenges for intellectual property are going to be discussed in the fifth session of the conference. International experts will address, inter alia, how artificial intelligence can be used in public administration and in trade mark law, whether technology created by machines can be protected and how the use of trade marks can be proven by online evidence.

Fifth session Show Hide
  • 09.10 - 09.30 Opening address by Marion Walsmann, Member, European Parliament
  • 09:30 - 10:30 Challenges in the Digital Age
    Panel Leader: Axel Voss, Member, European Parliament
    • Topic 1: Perspectives on Frontier Technologies, Artificial Intelligence and Beyond: scaling up artificial intelligence (and blockchain) for public administrations
      Speaker: Marc Clement, Judge, Administrative Court of Appeal of Lyon PDF
    • Topic 2: The Human Factor in Artificial Intelligence Machine Inventions: Decisions J 8/20 and J 9/20 of the European Patent Office Legal Board of Appeal
      Speaker: Ingo Beckedorf, Chairperson, Boards of Appeal, European Patent Office PDF
    • Topic 3: Race Against the Machine: comparing the system-level performance of computational and human decision-making
      Speaker: Anna Ronkainen, Independent Scholar, University of Helsinki PDF
    • Topic 4: Artificial Intelligence and Trade Mark Law
      Speaker: Anke Moerland, Associate Professor of Intellectual Property Law, Maastricht University PDF
    • Topic 5: Internet-Based Evidence: how can trade mark law catch up with the Digital Age?
      Speaker: Alicja Zalewska-Orabona, Of Counsela and Head of the EU Trade Mark Team at CMS Cameron McKenna Nabarro Olswang PDF
    • Topic 6: Case-Law on Software Trade Marks: all up in the cloud(s)?
      Speaker: Sven Stürmann, Chairperson of Second Board of Appeal, European Union Intellectual Property Office PDF
  • 10:30 - 11:00 Q&A Session
  • 11:00 - 11:30 Coffee break


Sixth session

With innovation and technology evolving at a rate that is increasing by the day, and competition among automotive manufacturers and suppliers being as fierce and cut-throat as ever before, IP protection is more important now than ever. In the sixth session, we will be discussing the impact of IP issues and challenges for the automotive industry, primarily in the field of trade marks, patents and design, in light of the recent Design Reform.

Sixth session Show Hide
  • 11:30 - 12:20 Rolling Out Automotive Intellectual Property
    Panel Leader: Amedeo M. Vanara, Senior Legal Counsel, Iveco Group
    • Topic 1: Spare Parts and Models: conundrums of genuine use of car trade marks
      Speaker: Rüdiger Pansch Dr iur., M. Jur. (Oxon.) PDF
    • Topic 2: Cutting-Edge Legal Issues of Automative Designs
      Speaker: Julie Samnadda, Member of the Legal Service, European Commission PDF
    • Topic 3: Upscaling Value from the Past: vintage marks in Europa
      Speaker: Verena von Bomhard, Founder and Partner, Bomhard Intellectual Property PDF
    • Topic 4: Design Reform: terra nova or just tweaking?
      Speaker: David Stone, Global Head of Intellectual Property, Allen & Overy PDF
    • Topic 5: Latest Case-Law on Patents in the Automotive Industry: a national perspective
      Speaker: Nathalie Sabotier, Head of the Intellectual Property Chamber, Tribunal of Paris PDF
  • 12.20 - 12.45 Q&A session
  • 12.45- 14.15 Lunch break


Seventh session

The food and beverage industries are not only the world’s largest industries. In recent years, they have also become one of the most competitive with their companies and markets. It is unsurprising that companies are expending considerable resources to create and promote distinctive brands while increasingly looking toward intellectual property protection as a tool to establish or maintain their dominance in the field. The seventh session will cover these aspects in the realm of trade marks and geographical indications, with an emphasis on the interactions and challenges between these IP rights and the GI Reform.

Seventh session Show Hide
  • 14:15 - 15:15 Boosting the Attractiveness of Intellectual Property Rights in Food and Beverages
    Panel Leader: Irene Calboli, Professor of Law, Texas A&M University School of Law
    • Topic 1: The Panorama of Geographical Indications Reform: great expectations
      Speaker: Dimitris Botis, Legal Department, European Union Intellectual Property Office PDF
    • Topic 2: The International Dimension of Geographical Indications: relevancy for European stakeholders
      Speaker: Bernard O’Connor, Head of Office, O’Connor and Company
    • Topic 3: Comparing Alcoholic and Non-Alcoholic Beverages: market realities
      Speaker: Imogen Fowler, Partner, Hogan Lovells PDF
    • Topic 4: Dilemmas of Dual Protection of Geographical Indications and Trade Marks
      Speaker: Pilar Montero, Director of the Master in Intellectual Property and Digital Innovation, Magister Lvcentinvs, Universidad de Alicante. PDF
    • Topic 5: Vexed Questions of Reputation and Genericity of Geographical Indications
      Speaker: Dev Gangjee, Professor of Intellectual Property Law, University of Oxford PDF
    • Topic 6: Can Geographical Names, Including State Names, be Trade Marks?
      Speaker: Marcus Höpperger, Director of Law and Legislative Advice, World Intellectual Property Organization PDF
  • 15.15 - 15.45 Q&A session
  • 15.45 - 16.00 Closing remarks by:
    • João Negrão, President of the Boards of Appeal, European Union Intellectual Property Office
  • End of conference



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